About us
Changing the way Ireland perceives sales.
No jargon. No fluff. Just practical sales expertise, delivered inside Irish businesses by people who have carried the number themselves.
See how we help- Market
- 99.8% of active enterprises in Ireland are SMEs
- Approach
- We implement alongside your team, not from the outside
- Led by
- Jonathan Barker, Chief Geek Ireland
At a glance
Sales is not pushy. It is useful.
Sales has been misunderstood for too long. Too many people still think of sales as pushy, awkward or aggressive. We see it differently.
Good sales is about understanding people, solving problems, creating value and helping businesses grow.
Sales Geek Ireland exists to help Irish SMEs build better sales engines: clearer strategy, stronger teams, better conversations and more predictable revenue.
Our values
We care
About your business, your people and the numbers that keep you awake at night.
We get it done
Plans are fine. Delivery is better. We work to actions and deadlines.
We always learn
Markets shift, buyers change. We keep sharpening how we sell and teach.
We make it fun
Sales should have energy. Serious about results, never stuffy about it.
We are brave
We say the honest thing, even when it is not the comfortable thing.
We change the game
We are here to shift how Irish businesses think about selling.
An SME economy needs SME-shaped sales leadership
In Ireland, 99.8% of active enterprises are SMEs and 92.6% are micro businesses with fewer than 10 people. For many of those firms, a full-time sales director may not yet make commercial sense.
That is exactly why flexible access to senior sales capability matters here: the experience without the fixed overhead.
Of active enterprises are SMEs
Of enterprises are micro businesses
Source: CSO, Business in Ireland 2023 – Insights on the Lifecycle of Businesses, published 15 December 2025.
Talk to Sales Geek Ireland
If your sales feel harder than they should, let’s have a straight conversation about why.