Your Sales Director · Flagship service
Fractional Sales Director for Irish SMEs
An experienced Sales Director, inside your business.
Hands-on fractional sales leadership for Irish SMEs. A senior Geek takes ownership of your sales function alongside you: strategy, process, pipeline, forecasting, management rhythm and accountability. We do the work with you instead of handing over advice.
Talk about fractional sales leadership- Model
- Fractional, part-time sales leadership
- Typical input
- Around one to three days a month, flexed to need
- Works with
- Founders, owner-managers and management teams
- Coverage
- Dublin-based, supporting businesses across Ireland
At a glance
The problem
Sales growth gets harder to manage before it gets easier.
Most Irish SMEs hit a point where activity is happening but results are not predictable. These are the four patterns we see most often.
The founder is still the sales function
Growth is capped by one diary, and the business cannot scale past the person who sells best.
The team lacks direction
Good people, no rhythm: unclear priorities, inconsistent activity and coaching that never quite happens.
Forecasting nobody believes
Pipeline sits in heads and half-used CRM records, so planning, hiring and cashflow decisions get made on hope.
A full-time hire is a big leap
A permanent sales director is a significant fixed cost and a slow, risky recruitment process.
What it is
Sales leadership, embedded in your management team
Your Sales Director puts a senior Geek into your business as part of the management team. We own the sales function with you: strategy, sales process, pipeline discipline, forecasting, team leadership, accountability and commercial planning.
Nobody here diagnoses the problem, hands over a report and disappears. We stay involved and help implement the plan with your team.
What we take on
- Sales strategy
- Sales process
- Pipeline management
- Forecasting
- Team structure
- Sales meetings
- CRM discipline
- Performance management
- Commercial planning
- Accountability
Jonathan tackles complex problems head on and finds workable solutions.
Previous LinkedIn recommendation
What happens
Diagnose, embed, improve, hand over.
- 01
Diagnose the sales function
We review your strategy, market, process, pipeline, team, data and management rhythm to find where growth is actually leaking.
- 02
Agree the plan and the days
We set the priorities, the commercial plan and how much input you need. Most clients land around one to three days a month, flexed to what is going on.
- 03
Embed and lead
Your Sales Director joins the management rhythm: sales meetings, pipeline reviews, forecasting, coaching, performance conversations and reporting.
- 04
Build capability, then step back
The process, habits and leadership stay in the business. As your team strengthens, our days can reduce.
Outcomes
What usually changes first
Different businesses start in different places, but the early shifts tend to look similar: the numbers get clearer, then the habits get better, then the revenue follows.
- Clearer sales direction
- Stronger pipeline visibility
- Better sales habits and rhythm
- Improved conversion
- More consistent revenue
- Less dependence on the founder
Who it's for
Built for owner-managed Irish businesses
- Owner-managed SMEs
- Growing businesses without a sales director
- Businesses with inconsistent sales performance
- Teams that need accountability and structure
- Companies preparing for a growth push or new market
Not sure if the timing is right? Read When should you hire a sales director?
Why fractional works
- Senior sales capability from day one
- Input flexed to what the business actually needs
- No recruitment process for a full-time sales director
- None of the salary and employment on-costs of a senior full-time hire
- Different from consultancy: we implement, we don't just recommend
Talk to us about fractional sales leadership
A short, no-pressure conversation is usually enough to work out whether a part-time Sales Director is the right next step.